• Tank Tops are NOW 50% OFF! (While supplies last!)

  • John's Staff Picks!

  • Pick Up a Travel Kit With Your Purchase of $75+!
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Get Creative! Color for a Sticker!

Pick up a Life is Good coloring sheet for your kiddo next time you stop in! When they bring it back colored in, they’ll get a free Life is Good sticker- just for spreading a little extra joy.

Offer valid while supplies last!

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Introducing: The Life is Good Dragon

Life is Good founders Bert and John Jacobs sat down to share the story behind the new brand logo – a symbol of magic, play, and the resilient optimism of their inspirational mom, Joan.

Come See Us Saratoga Springs!

Step into our uplifting Life is Good store, and discover a positive shopping experience that will leave you feeling inspired and energized. Feel the power of optimism!